Color Changing Nail Polish Display

Del Sol

Color-Changing Nail Polish

Del Sol and its color-changing clothing and accessories all started from an idea in the early ‘90s about making a little sunshine go a long way. Company co-founders, Robert Pedersen, “Captain Bob,” and son-in-law, Steve Schone, began searching for a way to bottle their idea in a form that everyone could enjoy whenever they stepped outside into sunlight.

Today, Del Sol’s color-changing products include water bottles, sunglasses, apparel, accessories and nail polish.


All of Del Sol’s nail polishes, which are free of chemicals like toluene, formaldehyde, dibutyl phthalate and camphor, contain a special technology that reacts within seconds when exposed to sunlight. . With over 30 colors to choose from, Del Sol says that their polish will change even on a cloudy day.

To help shoppers better appreciate how the nail polish changes color, the brand rolled out this counter display which was spotted in a specialty shop. You can see from the photos how the push button activation ‘replicates the ‘sun’, offering consumers a glimpse into the unique color-changing properties of the polish.

Each display held 35 bottles of nail polish on tiered shelving. A large riser provided additional billboard space as did both sides of the display.

Check out this side kick display Del Sol launched with Walmart.



Sources include:

Del Sol



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