McDonald’s
Brands

Fast-Food international giant McDonald’s quietly unveiled its new global packaging system at the tail end of 2020, marking the beginning of a strategic marketing and operations shift. Now, the full scope of that packaging refresh […]

Colgate Sustainable Packaging
Articles

Colgate Sustainable Packaging

That simple and straightforward statement by Colgate-Palmolive’s Chief Technology Officer Patricia Verduin neatly sums up the views shared by all five of the Colgate executives I talked with recently in preparing this year’s View from […]

Crest Whitening Emulsions
Brands

Crest Disrupts Teeth Whitening Category

Crest, the brand that invented the at-home teeth whitening category with Crest 3DWhitestrips, has launched its first-ever leave-on teeth whitening treatment, nearly 20 years in the making. Featuring a beauty-inspired breakthrough formula in two varieties […]