McDonald’s Unveils Packaging Refresh

Fast-Food international giant McDonald’s quietly unveiled its new global packaging system at the tail end of 2020, marking the beginning of a strategic marketing and operations shift. Now, the full scope of that packaging refresh […]

Colgate Sustainable Packaging

Colgate Sustainable Packaging

That simple and straightforward statement by Colgate-Palmolive’s Chief Technology Officer Patricia Verduin neatly sums up the views shared by all five of the Colgate executives I talked with recently in preparing this year’s View from […]