Chick-Fil-A Launches New Sauces
Brands

Chick-Fil-A Launches New Sauces

Chick-fil-A is dipping into retail. Pun intended. The chain announced today that it will pilot sales of its signature sauces in all Florida Publix, Target, Walmart and Winn-Dixie stores starting in April. At those nearly […]

Kraft Heinz
Brands

Kraft Heinz Cost Cuts Damaging Brands

How did things go so wrong for Kraft Heinz, one of the nation’s largest, most recognizable food companies that’s backed by one of the nation’s most beloved investors? In February, Kraft Heinz announced a 2.7% […]

Bear Naked Granola
Brands

Bear Naked Granola Creates New Pouch

Kellogg’s San Diego-based granola brand Bear Naked says it has introduced the first fully-recyclable stand-up barrier pouch for food in the United States. Previously Bear Naked had a dedicated pouch recycling program with TerraCycle, but […]

Brands

New High End Canned Cocktail Launch

“Less isn’t more. It’s right.” That’s the motto of Five Drinks Co., the new high-end, ready-to-drink canned cocktail venture co-founded by former Anheuser-Busch InBev executive Felipe Szpigel. The tagline is apt given that Five Drinks’ […]

Birds Eye
Articles

Birds Eye View From The Frozen Aisle

Its not easy to create something really different in a retail environment. In this article I’d like to share a shopper marketing case study that does this and use it to understand some of the […]

Cheetos Popcorn
Brands

Cheetos Launches New Cheesy Popcorn

Snackers everywhere love the delicious cheesy dust that lingers on their fingertips after enjoying a bag of Cheetos. Now, “Cheetle®”, as the orange and red dust symbolic of true Cheetos fandom is officially known, is […]