Kroger has stopped selling Red Bull energy drinks at all of its stores and fuel centers nationwide, taking one of the country’s most recognizable energy drink brands off its shelves. According to the Cincinnati Enquirer, […]
This past summer, The Laughing Cow promoted its products with a travel activation that employed an oversized wedge-on-wheels that was designed to resemble an actual cheese wedge aptly named the Wedgemobile. At each stop, […]
Betty Crocker, America’s No. 1 cake mix* brand, is serving more than cake this season. Enter the Bettier Than Ever™ era, marked by bold new packaging and The Betty Ate Collection — a trio of limited-edition cake-slice handbags directly inspired by the beloved […]
Modern retail brands are always looking for packaging that looks premium, protects the product, saves space, and supports a better customer experience. In the past, many luxury brands relied only on traditional rigid boxes because […]
Why Americans are quietly walking away from brands over packaging There’s a good chance there’s a designated package opener somewhere in your kitchen right now. A pair of scissors that got promoted, maybe a box […]
Kotex is in the midst of a makeover Or, rather, it’s in the process of “a complete brand overhaul” of everything from innovation to marketing to activation, Katie Moran, president of the adult and feminine […]
Private label at Walmart looks simple on the surface After spending time in the standards and seeing programs succeed and fail, there are a few consistent gaps that show up again and again. Here are […]
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