A Complete Guide to Point of Purchase Displays

POP Displays

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest.

But knowing that 82% of shoppers are more inclined to purchase after seeing, holding, or demoing a product, brands are also wise to include in-store efforts in their strategies, as well.

Enter point of purchase displays. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. Often custom, they can range from ……..

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Sources include:

Retail Customer Experience








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