Milk’s Favorite Cookie
Mondelez International recently rolled into U.S. supermarket retailers with this updated permanent floor display to promote their Oreo brand. Designed for mobility, the display is equipped with four casters to enable stores to easily move the display around to hot selling spots and cross promotional locations, like the milk section shown in the photo.
The display consists of a metal framework with a wire backer that allows shelves to be adjustable in height for front facing or stacking the cookie packages. Replaceable shelf strips, side panels and riser make this merchandiser a winner in-store.
In other promotional news, Oreo is encouraging fans to start their holiday decorating season early with their Holiday OREO Allowance (HOA) contest. To be eligible, entrants decorate then post photos of their festive decor on X or Instagram. The promotion runs through December 23 with awards going to 100 lucky winners.
Winners will be chosen at random to receive a Holiday OREO Allowance Welcome Kit, inclusive of everything needed to enjoy an early start to the holiday season.
- OREO Cookies to share with neighbors, friends, and family.
- – $1,000 “allowance” (awarded as a check)
- A sign to place in your yard or window to proudly show you’re a member of the Holiday OREO Allowance.
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