Flonase
Articles

POP Displays – The Silent Salesman

Point-of-purchase displays, often referred to as POP displays, have become a fundamental element of modern retail strategy. Their presence is nearly universal in supermarkets, hypermarkets, and convenience stores across Europe, acting as silent yet persuasive […]

Branding
Articles

When Brands Start Selling Direct

In one of Nike’s first earnings calls under its new leadership in 2024, CFO Matt Friend announced that the company would be re-engaging with retail partners to right some of their “missteps related to over-centering […]