Barefoot is honored to be the most awarded wine brand in the world for its innovative approach to winemaking and diverse collection of delicious, refreshing wines that are constantly making new friends around the globe.
To help celebrate the brand’s rich history, Barefoot rolled out this stacker merchandiser across the US. Constructed mostly out of permanent materials, the durable display helps support their new ‘Step Right Up!’ marketing campaign which is geared around the company’s mission to introduce new friends to wines that are fun, flavorful and approachable.
The centerpiece of the display is the large, round barefoot logo which serves as an homage to the free-spirited method of crushing grapes barefoot. A nice feature built into the display is the changeable flavor shelf talker strips that allow retailers to tailor the wine selections in store.
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