3 Seasonal Strategies Brands Are Using This Holiday

holiday shopping

Fourth-quarter sales are a major part of the calendar for kitchen and home brands, whose products are often suitable for gifting or hosting during the holidays.

Shoppers are poised to spend similar amounts on holiday shopping this year compared to last year, with the National Retail Federation estimating that holiday sales will have a 3% to 4% increase over last year. In response, houseware brands that have primarily relied on growth during the season are aiming to draw in new and returning customers with a mix of new products, promotions and sales channels.

Modern Retail spoke with three home brands about their strategies for acquiring new customers and maximizing sales…..

Read More






Sources include:

Solo Stove






Be the first to comment

Leave a Reply