Pepsico Branding Case Studies


Traditionally, packaging designers were responsible for the graphics and structure of the package, while advertisers and marketers handled the rest of the branding: ad campaigns, slogans, promotions. That divide is quickly being erased.

“Packaging design is the profession that understands how to capture the brand narrative and express it to a consumer audience quickly and effectively,” Marianne Klimchuk, professor of Packaging Design, says. “Very often, we are now involved in motion graphics, in social media, in all the different ways that the brand connects with consumers……..

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