Revolution Beauty London recently partnered up with mass merchant Target to launch a dedicated end cap display to market their masstige cosmetics. According to 440 industries, masstige products are commodities (most often in beauty, fragrance, […]
Color-Changing Nail Polish Del Sol and its color-changing clothing and accessories all started from an idea in the early ‘90s about making a little sunshine go a long way. Company co-founders, Robert Pedersen, “Captain Bob,” […]
Shaking The World of Skincare Known for their incredible hair, makeup and skincare products, L’Oreal Paris has done it again with their pure Retinol serum. Launched last October, the brand’s pure retinol serum helps fight […]
Spring Hollywood Collection In celebration of its 40th anniversary, OPI recently launched a new line of colors named the Hollywood Collection. Broken up into three categories: the brights, the classics, and the glitz……..the collection commemorates […]
3D Elements Bring Visual Excitement to Walmart HBC End Caps Three-dimensional elements and floating shelves create eye-catching differentiation for end cap displays. A few recent observations on the Health & Beauty aisle at Walmart are […]
Maybelline New York was recently spotted at Walmart spinning up sales in the cosmetic aisle with this clever display. The ‘Mascara Studio’ end cap offered several volumizing products to help shoppers choose by the amount […]
Last Spring, OPI launched a new product line called the Tokyo Collection which featured 12 vibrant colors inspired by the city. The brand describes the collection as follows……..Tokyo offers a stunning and diverse array of […]
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