Articles
Durex Displays Helps You Get Ready To Play
What a project! In January, the brand team called and we had our first kick off meeting. Something big was coming to our Durex portfolio and we needed best in class point of sale to […]
International
Articles
Season Premium Display Project
Developed to increase visibility at retail points and strengthen the premium brand experience, this special display unit took its place in the field in the 2026 summer season. With its modern design language, use of […]
Articles
Smarter Displays for Constrained Retail Spaces
Mentos & ID POP — Smarter Displays for Constrained Retail Spaces Stuart Alexander & Co—the Australian distributor for Perfetti Van Melle (PVM) and Mentos—partnered with ID POP to strengthen Mentos’ in-store presence across a […]
Articles
Creating a Destination in the Beer Aisle
Lion, the Australian distributor for Stone & Wood, partnered with ID POP to launch its new Citrus Radler with a clear objective: create an unmistakable in-store presence that would cut through a crowded beer aisle […]
Articles
Coca-Cola Activates World Cup In Brazil
As the world comes together for another FIFA World Cup, longtime partner Coca-Cola is launching several instore activations across the globe to celebrate 20 years of collaboration. Slated to be the biggest yet, FIFA […]
Articles
WPO Announces Winners of WorldStar 2026
The WorldStar Global Packaging Awards recognize 234 winning projects from 36 countries for excellence in packaging innovation, sustainability, and technical performance. Soha Atallah, WorldStar Coordinator and WPO Vice President of Marketing, completes: “WorldStar has […]
Articles
2026 FIFA World Cup Football Display
Unilever is running promotions for the FIFA World Cup 2026 where purchasing products can earn entries for a chance to win tickets. In the UK, Lynx offers grand prizes of trips to a Quarter Final […]