Late last year, Walmart introduced a private brand in their hardware category called Hart which includes cordless and corded power tools, hand tools, and accessories.
“With Hart, we are empowering all levels of DIYers to tackle any project and inspiring them to take on new ones, no matter their skill set or budget,” said Andrea Schaffer, senior buying manager for hardware and paint at Walmart U.S. “Our investment in this exclusive tool line furthers our commitment to helping busy families save time and live better — all for a great value at our everyday low prices.”
To help bring awareness to the brand and bolster sales, Walmart has created several dedicated merchandising zones in the hardware category. End cap and side kick displays merchandised a wide assortment of tools which were easily identified via the Hart blue color. The line consists of over 350 tools with plans to expand it even further.
In addition to in-store displays, the brand also utilized digital ad campaigns, social media influencers and live tool demonstrations to help get the Hart name out there.
If you want to view more Home Improvement related displays, visit our image gallery. Once there, you can search two ways. You can use the PRODUCT CHANNEL button to choose the Home Improvement category or you can type the words home improvement displays in the search box, then click enter or use the magnifying glass icon to view the results.