• Branding
    Brands

    Using Creativity To Turn Problems Into Buzz

        You might have heard that a truck carrying more than 400,000 limited-edition Nestlé KitKat bars disappeared on its way from Italy to Poland. The bars were shaped like Formula 1 cars, limited-edition designs [...]
  • Produce Aisle
    Articles

    Sensory Packaging Designs In The Produce Aisle

    For many consumers, packaging is a persistent, if minor, adversary. Research shows the average person will spend roughly 43 days of their life struggling to open products, with 84% of shoppers reporting regular frustration. But [...]
  • WorldStar Global Packaging Awards
    Articles

    WPO Announces Winners of WorldStar 2026

      The WorldStar Global Packaging Awards recognize 234 winning projects from 36 countries for excellence in packaging innovation, sustainability, and technical performance. Soha Atallah, WorldStar Coordinator and WPO Vice President of Marketing, completes: “WorldStar has [...]

Articles

WorldStar Global Packaging Awards
Articles

WPO Announces Winners of WorldStar 2026

  The WorldStar Global Packaging Awards recognize 234 winning projects from 36 countries for excellence in packaging innovation, sustainability, and technical performance. Soha Atallah, WorldStar Coordinator and WPO Vice President of Marketing, completes: “WorldStar has […]

digital shelf labels
Articles

How the Shelf Got Smarter

When you work in a Walmart store, you learn that every minute matters for customers wanting to get in and out quickly and for associates juggling dozens of tasks to keep things running smoothly. That’s […]

Morrisette Packaging
Trending

Morrisette Packagings Bold Corrugated Revolution

by Kevin Saladyga in Articles 0

  I am seated alongside a group of key decision-makers and talent from Morrisette Packaging as they gather in their design center to talk a bit about the future. We’ve just finished a tour of [...]

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