Desire for More Sustainable Products

Global Brands

Desire for More Sustainable Products

When leading paper and packaging company WestRock developed a new paper-based produce package, everyone was excited about its potential. The innovation was backed by both customer demand and our own consumer research, which indicated that today’s buyers are prioritizing sustainable packaging — and twice as many consumers associate sustainability with paper versus plastic. While the team had high hopes for the product’s performance, testing it in the marketplace with the help of a consumer brand ended up being pivotal to the product’s development……..

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Attribution: Alpha Stock Images –

Original Author: Nick Youngson – link to –





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