L’Oreal Paris delivers another breakthrough with their new Voluminous Butterfly Mascara. Touted as one of L’Oreal’s most exciting mascara innovations yet, the new fiber infused formula delivers lashes with up to 6x more volume. The unique cocoon fibers of the butterfly brush wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter and fan out.
One of several launch merchandisers, the full end cap display shown above delivers the butterfly theme to shoppers quite nicely. The upper section of the display is really creative with the split image that incorporates the product shot with two visuals to create a ‘butterfly’ look and feel. Below it, several products are merchandised on hooks with a center graphic that explains the uniqueness of the brush applicator. On the very bottom, the brand chose to add The Blackbuster by Infallible variant which compliments their Voluminous Butterfly product.