Covergirl End Cap Display Drops the Bombshell

From the beauty brand that encourages women to rock it comes a new boutique of products that gives every woman the confidence to unleash their inner Bombshell. One of the products in this new collection is¬†Covergirl’s Bombshell Volume by LashBlast Mascara.

This entirely new mascara experience, unlike any other two-step offering available, features a first-of-its-kind Boost System that has two brushes and two formulas for mega volume and dramatic intensity. The new system combines extreme volume for big, sexy bombshell lashes. The application process is quite simple. Step One: Apply the extreme volume basecoat. Step Two: Finish with the intensifying top coat.

 

Covergirl Bombshell End Cap Display

Full End Cap Walmart

Covergirl delivers the Bombshell to shoppers in-store with this gorgeous end cap display. The entire display was printed with bold brand colors creating an excellent contrast between the product and graphics. Starting at the top…….a large circular image of Covergirl model Sofia Vergara sporting lush lashes commanded instant attention to brand fans. To the right, several other dimensional visuals educate shoppers on the unique attributes of the product, more specifically, the dual sided applicator. A vacuum formed tip-on with a live brush applicator affixed to it enabled shoppers to engage with the product to learn how the two-step process works. Adjacent to the twenty facings of product is another tip-on of the applicator which served as an enticing visual draw for shoppers.

 

Covergirl Bombshell Mini Wing Display

CVS Mini Wing Aisle Violator and Shelf Display

Further POP support at drug stores consisted of the aisle violator above and the shelf display below. Maintaining message consistency and brand equities, both displays have an applicator affixed to them just as the end cap display does. The ‘touch and feel’ experience is practically a required feature for cosmetic POP when applicable.

 

Covergirl Bombshell Shelf Display

 

Covergirl Bombshell Shelf Display

 

Covergirl Bombshell End Cap Display

 

Covergirl Bombshell End Cap Display

Walmart End Cap Display

Taking it Social – In addition to their Facebook pages, Covergirl and Redbook have partnered up and are running a joint promotion called ‘The Shine Like A Bombshell Pinterest Sweepstakes’. The contest challenges users to repin any of the COVERGIRL pins from the ‘Shine Like A Bombshell Pinterest Board’ to any of their boards. In the spirit of the Covergirl sweepstakes, Redbook will donate $5000,00 to the National Breast Cancer Foundation.