Heineken’s new marketing campaign emphasizes the brands star status.
A new 360° global marketing campaign from Heineken invites LDA+ consumers to explore the stories behind the iconic brand. The new fully integrated campaign, There’s More Behind the Star, explores the brand’s foundation by incorporating national TVC, digital and social support, along with limited edition packaging, display and point of sale materials, and special consumer offers (where legal).
“Consumers increasingly want to know what is happening behind the scenes in all areas of their lives. This includes the beer they drink,” said Ralph Rijks, senior vice president, Heineken. “Heineken has a wealth of authentic backstories that make up its rich history and illustrate why its popularity is so enduring. Our new campaign is designed to bring these stories to life in a fresh and innovative way, using the wit we have become famous for.”