Last month, Busch Light launched a limited-edition alcoholic beer just in time for the hot summer weather. The new peach lager is the latest flavor released by the brand following Busch Light Apple’s three-year run.
“Busch Light’s new fruity flavor innovation with a 4.1% ABV is being released so Busch Light fans can enjoy their favorite beer while spending time at the lake, casting a rod from the dock or after a hike in the great outdoors,” Anheuser-Busch said in a news release. “With the release of Busch Light Peach, the brand is satisfying consumer demands for a new flavor innovation that will complement summertime hikes, hangs and days by the water with a seasonal take on the classic.”
The lager is being supported in-store with this ‘peachy’ standee display that is straight to the point with the bushel basket of peaches, new logo and of course, the peach tree.
The beverage comes in 12, 24 and 30 packs of 12oz cans, as well as 25oz cans and is only available in 37 states until it’s all sold out.