Dai Nippon Printing and E Ink Announce Partnership

Dai Nippon Printing

Dai Nippon Printing, one of the world’s largest printing companies, and E Ink® Holdings, the leading innovator of electronic ink technology in the world, today announced a strategic partnership to co-develop and co-market products using E Ink epaper. DNP will leverage its strong sales network in Japan to expand business by developing products targeted at the marketing and sales promotion segment of the retail market, and the security card and smartcard business for the financial and transportation market segments. E Ink will provide the epaper products along with the engineering support. The collaboration will focus on expanding these businesses in the Japanese and Southeast Asia market.

The partnership will focus specifically on developing two types of products. One product line will focus on incorporating E Ink Prism™ color changing film into retail promotion displays used by retailers for new product launches, in-store promotions and numerous marketing and merchandising activities. These retail displays will be more effective by bringing to life displays which today are typically static. E Ink products create value for customers because of characteristics of low power, easy visibility or readability, flexibility and ruggedness.

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