Released theatrically in the United States on February 16, 2018, Black Panther has hauled in one of the largest openings of all time, earning $192 million on its debut weekend. Black Panther is a 2018 American superhero film based on the Marvel Comics character of the same name.
To promote the movie in-store, Black Panther teamed up with Walmart to deliver this massive pallet display that merchandised mostly movie-related toys. In addition to its sheer size, the large die-cut characters perched on top of the display and the ‘faux’ lighting used around the copy areas were very eye-catching.
The stacked cases of Brisk juice drinks on this end of the display is part of an online promotion where movie fans could play an instant win game to see the Black Panther on the big screen.