POP Displays-The Search For Best Practice

POP Displays

The sheer diversity of P-O-P displays is one of the strengths of the discipline, showing there are numerous ways to grab the attention of shoppers. But that diversity, covering all store types and product categories, can also make it difficult to establish best practice guidelines that span the industry, says industry experts.

Design guidelines for perfume displays may not be viable for a grocery store; return on investment measures for technology displays may not be appropriate for wine merchants; and displays created to perform well in a specialist store might not even be given floor space in a hypermarket. Every aspect of the development of a unit, from the materials used to the delivery times required, can differ by sector.

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