L’Oreal Display Helps Reduce And Replump Skin

Visibly re-plump skin and reduce wrinkles in 7 days………that’s what L’Oreal is promising shoppers who use their new Revitalift Derm Intensifies to help achieve youthful-looking skin. “As the skin’s natural hyaluronic acid production decreases with […]

Dior Dreamskin Display

Dior Age-Defying Dreamskin Display

Dreamskin Perfect Skincare Back- and bottom-lighting provide added focus to this Dior Dreamskin Skincare Countertop Display as if eye-catching imagery was not enough. Much of this Dreamskin skincare line is “non-tinted” so no fear of […]

White Claw Stacker Display

Surfs Up For White Claw Stacker Display

Riding The Wave With White Claw When the folks at White Claw wanted to create a real WOW piece that was disruptive at retail, they called upon the design team at Baird Display, the POP […]

Display Header

Egg-citing Display Riser

Ummmm………….we’ve tried six ways from Sunday to wrap our heads around the reasoning behind the riser installation on this display but come up empty. Maybe a retail assembly instruction was provided with the display or […]

Chick-Fil-A Launches New Sauces

Chick-Fil-A Launches New Sauces

Chick-fil-A is dipping into retail. Pun intended. The chain announced today that it will pilot sales of its signature sauces in all Florida Publix, Target, Walmart and Winn-Dixie stores starting in April. At those nearly […]


Zund Design Center Plug-In

The Zünd Design Center is an Adobe® Illustrator® plug-in for creating one-piece and multi-part packaging and three-dimensional POP/POS displays. At the core of ZDC is an extensive library of parametric designs. From this collection, you […]

POP Parade March 2020

POP Parade March 2020

Amla Reveals The Secret For Silky Hair       Cadbury Launches Choc-Filled Cookies       McVitie’s Phones Up Some Biscuits       Cadbury Says It With Silk       Kari Kari […]