Energy Drinks
Articles

Managing The Energy Drink Category

A category manager for packaged beverages can’t just put the basics in the cooler and hope the products will sell. They need to keep an eye on new products, which makes the job exciting, said […]

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POP Parade April 2020

  Colgate-Palmolive Launches New Range Of Shower Gels       Sugar Free Touts Calorie Conscious Shoppers       Sofit Sips Into Delicious With Almond Milk       PediaSure Helps Kids Grow Up […]

Starbucks Nitro Cold Brew
Articles

Starbucks Launches Nitro Cold Brew

PepsiCo and Starbucks Launch Nitro Cold Brew Following the successful release of Nitro Cold Brew in August 2019, Starbucks decided to introduce their popular drink to grocery and convenience store retailers. Available in Black, Vanilla […]

LIFEWTR
Articles

LIFEWTR Helps Inspire The Mind

Inspiring The Mind And Body LIFEWTR is a premium bottled water brand committed to advancing and showcasing sources of creativity. The brand believes inspiration is as essential to life as water, because it unleashes our […]

POP Parade February 2020
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POP Parade February 2020

Tropicana Offers Goodness In A Bottle       Yves Rocher Lets Your Hair Breathe       Milo Touts A Cup Full Of Energy       O.P.I Applies A Culture Of Color   […]

Reign Body Fuel Floor Display
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Reign Display Provides Total Body Fuel

Monster Hopes To Reign In Market Share Launched in the spring of 2019 last year, Monster’s standalone brand, Reign, is making strides in a new category for fitness-focused beverages. The new brand is touted as […]