Red Bull And Honda
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Red Bull And Honda Rev Up Sales

Marc Márquez Alentà is a Spanish Grand Prix motorcycle road racer and one of the most successful motorcycle racers of all time. Since 2013, the eight time Grand Prix world championships winner has been sponsored […]

Sunshine Good Energy Drink
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Sunshine Display Rides Waves Of Energy

Sunshine tastes like… Sunshine. Winston Salem, N.C. Sunshine Beverages recently made a splash at local grocery stores with this very cool wave display. For those not familiar with their products, Sunshine’s feel-good energy drinks are […]

Energy Drinks
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Managing The Energy Drink Category

A category manager for packaged beverages can’t just put the basics in the cooler and hope the products will sell. They need to keep an eye on new products, which makes the job exciting, said […]

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POP Parade April 2020

  Colgate-Palmolive Launches New Range Of Shower Gels       Sugar Free Touts Calorie Conscious Shoppers       Sofit Sips Into Delicious With Almond Milk       PediaSure Helps Kids Grow Up […]

Starbucks Nitro Cold Brew
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Starbucks Launches Nitro Cold Brew

PepsiCo and Starbucks Launch Nitro Cold Brew Following the successful release of Nitro Cold Brew in August 2019, Starbucks decided to introduce their popular drink to grocery and convenience store retailers. Available in Black, Vanilla […]