In-Store Still Has A Role For Halloween

Nestle Red Pumpkin

Nestlé Canada is launching a Halloween initiative that combines online and in-store elements to help kids and their families feel safe while keeping up their holiday rituals – including stocking up on chocolate.

Informed by Abacus Data research that showed eight in ten Canadian parents plan to celebrate Halloween this season with their family in some way, the Red Pumpkin Project is an online platform featuring guidelines and recommendations to help families celebrate safely, suggesting family activities and DIY projects.

Nestlé is also inviting families to create and display a red pumpkin at their homes, which the company is hoping to……………

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