Walgreens is promoting P&G’s new Boutique underwear – Always Discreet – with dedicated end cap displays and discount coupons this month. Brand claims tout that Always Discreet Underwear offers incredible protection that hugs your curves from every angle. The RapidDry core turns liquid to gel to help keep you dry. Also, the Double LeakGuards help keep wetness away from edges.
Unique to drugstore environments, the display features the lower half of a mannequin showcasing the brands newest incontinence product. An angled copy panel reinforces the “maximum protection made beautiful” message with product and life images.