PepsiCo wants to rethink how and what consumers drink–and it has invented an entirely new system to give people a healthier alternative to soda. The company’s newest venture is centered on a 20-ounce reusable water bottle that comes with sets of flavor pods.
The new product line, called Drinkfinity, is a clear reaction to consumers drinking less soda. Over the past 20 years, sales of non-diet soda have fallen by more than 25%. As a result, PepsiCo and its competitors have turned their attention to bottle water and other types of drinks–though the company’s executives prefer to frame the shift in their priorities as giving customers more choices rather than……..