PEDIGREE Uses Facebook To Raise Awareness For Pet Adoption

PEDIGREE® Brand Uses New Facebook Camera

ause, the PEDIGREE® brand has teamed up with Facebook to launch a customized camera effect that is now live. As one of the first brands to launch a customized camera effect, the PEDIGREE® brand is using this technology to amplify the message behind its global FEED THE GOOD™ campaign, which is that dogs make us better people and that all dogs deserve a loving forever home.

Consumers looking to use the PEDIGREE® camera effect will find a variety of fun doggy-faced overlays to try out, accompanied by information about adoptable pooches in their area. In addition to promoting adoption through the creative design, the PEDIGREE® brand will also be giving back to dogs in need with this new campaign.

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