Kitano End Cap Display Steams In-Store

Kitano Beef Soup

General Mills Brazil recently launched a sensory display to transport shoppers to their home kitchen.

The campaign was built around a large end cap that merchandised several modules of product. To drive brand recognition, Kitano utilized several large visual elements consisting of three larger-than-life product packages which were perched on the top of the display. To drive sales, the brand created a very clever sensory experience using a steaming pot that emitted food smells.

Check out the video to get a better idea of this activation.



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