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Michelob ULTRA is bringing the 19th hole into retailers across the country with this slick golf cart display. Coming off the heels of revealing their ULTRA caddie bag at the PGA Championship, the brand is rolling into supermarkets to celebrate its longtime partnership with the Professional Golfers’ Association.
This golf cart-themed stacker display offers instant recognition for the Michelob brand and the sport of golf. From the round wheels, scalloped roof and faux grass underneath the cart, this display does a great job of encouraging purchases directed at a huge demographic that enjoys having a few cold brews while on the links. In addition to the golf cart, other smaller POP collateral, such as pop-up displays and reverse gravity fed merchandisers, were utilized in the campaign.