“It’s probably one of, if not the oldest, (product) in our portfolio,” said Mondelez spokeswoman Kimberly Fontes. “We’re always looking to see how to keep it modern, to keep it contemporary with customers.” Barnum’s Animals […]
PepsiCo will buy the Israel-based DIY soda company SodaStream in a deal worth $3.2 billion. The move is widely seen as an effort by Pepsi to prop up its catalog of “healthy” food and drink […]
L’Oréal and its recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook Camera products. Via a direct and seemless […]
Brands with the ability to transcend their original product line can bring more value to retailers and consumers. This month, three companies announced they are testing that theory as they make move into new areas […]
Guinness is famous for making stout beer – and this week, the Irish company opened a new brewery in Maryland. It’s the first time Guinness has had a brewery in the U.S. in more than […]
LEGO® botanical elements such as leaves, bushes and trees will be made from plant-based plastic sourced from sugarcane in the future and will appear in LEGO boxes already in 2018. Production has started on a […]
Apparel specialist X-BIONIC argues that it is setting new benchmarks in the bike and sports retail trade with the international launch of its new X-BIONIC 4.0 apparel range, including an interactive point of sale module. […]
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