Brands with the ability to transcend their original product line can bring more value to retailers and consumers. This month, three companies announced they are testing that theory as they make move into new areas of the store.
Popcorn seasoning brand Kernel Season’s, oat-based food brand Quaker Oats and squeezable applesauce company GoGo Squeez all announced new products to move beyond their legacy offerings, eating occasions and consumers.
Snickers Celebrates the Cricket World Cup Popular chocolate brand Snickers launched a special display to bring the spirit of the Cricket World Cup in-store. Created by Sab Creations, this unit proved to be highly effective […]
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Known for their support of many extreme sports events, the brand recently rolled out an exciting promotion […]
With top dollars at stake — more than $200,000 in cash and prizes — 5,000-plus retailers mined their creativity this year for the Idaho Potato Commission’s 2016 retail display competition. Now in its 25th year, […]
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