Brand Innovation Captures Attention On Shelf

Brands with the ability to transcend their original product line can bring more value to retailers and consumers. This month, three companies announced they are testing that theory as they make move into new areas of the store.

Popcorn seasoning brand Kernel Season’s, oat-based food brand Quaker Oats and squeezable applesauce company GoGo Squeez all announced new products to move beyond their legacy offerings, eating occasions and consumers.

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