Visual merchandising plays a pivotal role in converting sales at the store level. The concept seems simple: display inventory in an organized way that engages and informs customers. However, there should be a lot of thought and purposeful planning that goes into designing everything from the store layout and signage to the proper lighting and product arrangements.
Here are some tricks of the trade that retailers will want to keep in mind when implementing visual merchandising strategies for your store that work no matter what you are selling:
1. The Rule of Three:
Not only is this persuasive as a writing principle, but the rule of three is also a smart technique for grouping products. The small amount prevents customers from being overwhelmed by too many choices, and the asymmetry effectively captures their attention since the brain takes longer to process odd numbers.
You can use this strategy to group similar competing products together or cross-sell related items from the same brand. Clothing retailers benefit from placing a trio of mannequins styled in coordinating color palettes in display windows, while electronics stores can use……..