Gillette End Cap Display Delivers A Smooth Shave


After 120 years in the shaving game, it’s hard to imagine how Gillette could surpass all of their previous shaving innovations, but they did. The brand recently introduced their newest razor with built-in exfoliation technology that is designed to help remove dirt and debris before the blades pass for a quick and easy shave.

Additional features of the razor include an advanced five-blade cartridge and 2D FlexDisc technology that adapts to facial contours, enabling even pressure distribution throughout your shave. The brand is so confident in their new razor that they are offering a lifetime warranty.

To help stand out in the shaving category, Gillette launched this very bold end cap display, which we found at a Walmart store. The angled features throughout the design flow with the larger-than-life razor image that splits the display in half. Black shelves and the bright neon green really complement the product packaging, not to mention the amazing visual impact the combination creates.

The riser featured a shadowbox die cut with printed plastic sheet and a vacuum formed exfoliating bar which highlighted the new razor’s main attribute. Overall, this end cap display rocks! We rank it as one of the nicest merchandisers so far in 2022.







Sources include:

Gillette Labs





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