Shelf Technology Boosts Coca-Cola’s World Cup Sales

Fifa World Cup in Russia

Have you ever wondered why the products you see on supermarket shelves occupy the positions they do, and how retailers manage their stock levels? This is the science of shelf management and technology is playing an increasingly important part in it.

Following this year’s Fifa World Cup in Russia, Coca-Cola Hellenic Bottling Company (CCH), a major bottling partner for the global drinks brand, reported a 6.4% jump in revenues for the first half of 2018.

The football competition, warm weather and new product launches helped boost sales, the company said, but new technology also helped, in the form of sophisticated image recognition and data analytics.

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