Point-of-purchase is a well-established marketing strategy aimed at impulse purchases by end-users. The random product displays and seemingly harmless signage at retail outlets is a covert science that the retail industry routinely shies away from. However, POPs help to rake in the moolah besides improving customer engagement levels. Experiential marketing tactics like an inviting display of free……….
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Brands with the ability to transcend their original product line can bring more value to retailers and consumers. This month, three companies announced they are testing that theory as they make move into new areas […]
Cool blue Nivea The iconic bright blue colour of NIVEA is a central aspect of the branding and this new display created by Spectrum Scan takes the color to a different level in visibility. According […]
The Silky Way Cadbury has launched a tasteful point-of-purchase display for Caramello, a new variant in the Dairy Milk Silk category. Sab Creations was engaged to create this unit which highlighted the fine quality of […]
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