Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across […]
Campbell Soup is acquiring snacks company Snyder’s-Lance for $4.87 billion in cash, the largest ever deal in the soup company’s 148-year history. CNBC had reported Friday that a deal, valued at $50 a share, was […]
Pringles will advertise for the first time ever during Super Bowl LII on Feb. 4. As a leader in the snacks category, and with an estimated 11.2 million pounds of chips* consumed on game […]
Unlike vodka and tequila, which have both seen a resurgence in recent years, rum doesn’t lend itself to craft cocktails in quite the same way. Yet, that hasn’t stopped a relatively small rum brand from […]
Ferrero and Unilever will form a joint-venture in Europe to manufacture a range of ice creams under Ferrero’s Kinder brand. Italian confectioner Ferrero has been making Kinder chocolate since the 1960s, and the brand is […]
ause, the PEDIGREE® brand has teamed up with Facebook to launch a customized camera effect that is now live. As one of the first brands to launch a customized camera effect, the PEDIGREE® brand is […]
Thinfilm Electronics ASA, a global leader in NFC (near-field communication) mobile marketing and smart product solutions, helped Bodegas Barbadillo (“Barbadillo”) boost sales in Spain by collaborating on a summertime ‘Tap & Win’ marketing campaign that […]
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