Barrows Global, a leading retail design and manufacturer, has launched the first promotional display fit for a circular economy, the PolyAl unit. Barrows’ challenge was to design a temporary display that could meet the requirements of the dynamic and ever-changing in-store environment, while using resources efficiently and eliminating waste.
Unlike most temporary displays, which are made of corrugated board and plastic with a lifespan of 4-6 weeks, the Barrows’ PolyAl unit addresses wastage by using a permanent upcycled core structure that is regularly recladded with a new brand campaign. The result? A reusable unit that requires up to 90% less corrugated board than traditional temporary displays. PolyAl units are revolutionising physical retail as brands that rent………