25 years ago, AT&T bought the first-ever banner ad on the web as part of its “You Will” campaign which fittingly featured commercials depicting an internet-enabled future. This 2D rectangle changed the world of advertising as brands and marketers gained a new way to reach the masses with a level of measurement never seen before.
Today brands and marketers are facing another transformation as advertising enters the next dimension through spatial computing.
Spatial computing is the shift of computing from 2 dimensions to 3 dimensions. To enable this shift, computers need the ability to…..