Since its debut on December 2015, Star Wars – The Force Awakens has been smashing box office records, becoming the highest-grossing installment of the franchise, the highest grossing film in North America, and the third highest grossing […]
Diet Coke recently launched a first-of-its-kind campaign centered around a new HP print technology which uses variable data algorithms to create millions of custom label designs from one piece of art. The campaign, called ‘It’s […]
Sonoco, one of the largest diversified global packaging companies, announced its display and packaging division won four honors at the Point of Purchase Advertising International’s (POPAI) 58th Outstanding Merchandising Achievement (OMA) Awards competition. The OMA […]
The Popularity of Energy Shots is in a Precarious Position For consumers who wanted an energy boost without having to down a lot of liquid, energy shots proved an enormously popular alternative for a few […]
Healthy Start In A Cup MTR recently unveiled a new display to promote its ‘Breakfast in a Cup’ range. The unit, which stands at 10” tall with an 11″ diameter, was been produced by SAB […]
Even the most determined shopper, with grocery list in hand, will occasionally spot something interesting on a shelf and make an impulse purchase. Few would argue that the placement of retail items in stores is […]
RB, formerly known as Reckitt Benckiser, is the maker of Air Wick branded products and is a world leader in household, health and personal care. RB recently teamed up with mass retailers to launch four […]
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