Yoplait is suffering through a Greek crisis. Chobani, which popularized Greek yogurt in America, overtook General Mills’ Yoplait last year to become the country’s biggest yogurt brand. That a 12-year-old upstart could overtake a powerhouse […]
First came a 20-year agreement with the Pittsburgh Penguins to put its name on what is now called PPG Paints Arena. Now Pittsburgh’s hometown coatings giant is hoping for even broader exposure among hockey fans […]
Nestlé has underaken a major brand overhaul for the Nestea ice tea brand, aiming to evolve the brand to be more on trend by touting fewer ingredients and a “clean” nutritional label. The Swiss food […]
Dos Equis is making a festive day even more exciting by giving LDA+ consumers everything they need to spice up their Cinco de Mayo celebrations. From the hottest Mexican cantina in the city to the […]
Procter & Gamble Co., which claims to be the world’s largest advertiser, is reviewing every one of its agency contracts as part of a crackdown on rip-offs related to digital marketing. Marc Pritchard, chief brand […]
Here’s one way to make sure your advertising doesn’t go to waste: As part of a new sustainability marketing push, Coors Light is converting its billboards into beer coolers and its kegs into barbeque grills. […]
Coca-Cola says its ‘one brand’ marketing approach turns its packaging into a ‘billboard’ that packs a punch and counteracts the brand’s diluted presence on shelf. Coke is rolling out its new ‘one brand’ packaging design […]
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