Brands
Axe Helps Guys Find The Magic
According to research, 64% of young guys think body spray and antiperspirant dry sprays are the same thing*. Fact check – they’re not. With 1 in 2 guys thinking that they should apply body spray […]
Brands
Brands
Timberland Introduces Fresh And Innovative Brand Experience
Global outdoor lifestyle brand Timberland opened the doors today to its first specialty concept store: The Timberland Tree Lab. Located in the iconic King of Prussia mall (PA), the experiential Tree Lab features carefully curated […]
Brands
McCormick Buys Reckitt Benckiser Food Group
McCormick Buys Reckitt Benckiser Food Group Unit for $4.2 Billion McCormick & Co. agreed to acquire Reckitt Benckiser Group Plc’s food business for $4.2 billion, adding French’s mustard and Frank’s RedHot sauce to its lineup […]
Brands
Proudly Brewed Across America Campaign
Budweiser is out with another on-packaging promotion. Today, the Anheuser-Busch brand is unveiling 11 versions of cans and bottles, each bearing the name of a state with a Budweiser brewery (or in California’s case, […]
Brands
Unilever Launches Biggest Laundry Breakthrough
Nearly three months after Unilever CEO Paul Polman promised shareholders greater returns coupled with investments to drive growth, the launch of what it calls the biggest laundry breakthrough in a decade will be a key […]
Brands
Coca-Cola Launches New Sugar-Free Soft Drink
Coca-Cola has launched a new sugar-free soft drink due to consumer demand for healthier options. The revamped drink will replace the popular Coke Zero and has been designed to taste as close as possible to […]
Brands
Mondelez Targets Travellers With Personalized Messages
Mondelez World Travel Retail (WTR) has rolled out its personalised Toblerone Messages to travel retail worldwide following a ‘promising’ pre-launch with Dufry in the first quarter of the year. Toblerone Messages was developed in response […]