Brand 2020
Brands

Brand 2020 Navigates Complex Media Landscape

Earlier this year The Blueprint and The Drum Network launched the Agency 2020 initiative, which brought together innovative agency heads to talk about what agencies will look like in the year 2020. Now, we are […]

LEGO
Brands

Lego Hires New Boss In Brand Expansion

Lego, the Danish toy company, is seeking new ways to build its brand and is appointing a new, British boss. Chief operations officer Bali Padda will take over in 2017 as the first non-Dane to […]

Adidas
Brands

How Adidas Became Cool Again

On a late summer afternoon in Adidas Village, a complex of five Rubik’s cube–like buildings with colorful, tile façades on the east side of Portland, Oregon, a brood of young footwear designers gathered in a […]

Unilever Shopper Marketing
Brands

How The Cardboard Box Is Changing Shopping

Unilever is flipping the way it monitors shoppers to focus on their behaviours whereas before those insights would’ve prioritised demographics and left it ill-prepared for how the “cardboard box is changing shopping”. That’s not to […]

Dunkin' Brands
Brands

Dunkin Brands Forge More Personal Relationships

At first blush, companies with established brands and products might seem to have a leg up in their marketing efforts. Consumers can easily identify brands like McDonald’s, American Airlines and Dunkin’ Brands, and often have […]

Flonase OTC Launch
Brands

Flonase Launch Earns Brand Genius Honors

GlaxoSmithKline’s digital strategy is steering from digital transformation to digital acceleration. And Meredith Herman is just the digerati to deliver. Last week, the head of digital marketing at GSK Consumer Healthcare in the U.S. was […]