Mondelez Targets Travellers With Personalized Messages

Mondelez Toblerone

Mondelez World Travel Retail (WTR) has rolled out its personalised Toblerone Messages to travel retail worldwide following a ‘promising’ pre-launch with Dufry in the first quarter of the year.

Toblerone Messages was developed in response to the growing trend towards exclusivity and personalisation, particularly among millennial travellers who are looking for bespoke gifts. Toblerone Messages features the brand’s best-selling 360g Milk bar dressed in travel retail exclusive, customised packaging with messages such as ‘I Love You’, ‘Missed You’, ‘Thinking of You’, and ‘Superstar’.

Mondelez WTR Manager Category Marketing Irina Tarabanko commented: “Toblerone has a history of pioneering innovations which respond to changing consumer demographics and need states – the new Toblerone Messages is no exception. Based on our consumer insights, we have built……

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