Brands
Nutella and Nike Have Shoppers Lining Up For Hours
Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s […]
Articles by Kevin Saladyga
Articles
ChapStick Partners With 7-Eleven Slurpee
Slurpee Celebrates 50th Birthday With ChapStick 7-Eleven is celebrating the 50th birthday of one of its famous frozen beverage – the Slurpee. The festivities began earlier this year in January and will continue running until […]
Brands
Avocado Breakfast Club Campaign
Sure, you love avocados in home-made or restaurant-table guacamole or even for a snack during a get-together to watch a sporting event. But as evidenced by its intergalactic Super Bowl marketing, Avocados From Mexico has […]
Floor
POP Parade September 2016
Oh So Sensitive! Company: Colgate Brand: New Colgate Sensitive with Clove Essence Unit- Floor Standing Unit Materials Used: MDF structure with acrylic trays A Masala Cuppa Company: Nestle Everyday Brand: Every Day Masala […]
Products
New Slant Back Rack Accessories
Create eye-catching, shrink-reducing produce displays with new accessories for the Two-Piece Slant Back Rack from FFR Merchandising. The Two-Piece Slant Back Rack is the ideal way to merchandise a variety of produce items in the […]
Insights
Inevitable Path for POP Displays
Is This The Future For POP? The retail industry is in the early stages of a major transformation. Like other mature industries, the retail industry is characterized by significant overcapacity, increasing price competition, declining margins, […]
Brands
Spunkmeyer Promotes Its Expansion Into Retail
Otis Spunkmeyer is launching its first advertising campaign to raise awareness for the snack brand’s expansion into the retail space. “The Otis Spunkmeyer brand has been around a long time and most people know us […]