Avocado Breakfast Club Campaign

Breakfast With Elmo

Sure, you love avocados in home-made or restaurant-table guacamole or even for a snack during a get-together to watch a sporting event. But as evidenced by its intergalactic Super Bowl marketing, Avocados From Mexico has a much bigger appetite and plans for promoting avocado consumption in different day parts.

Given the popularity of avocado toast, breakfast is just the latest. The No. 1 selling avocado brand in the US is wrapping up a campaign that launched in June called the Avocado Breakfast Club to leverage back-to-school planning, a tie-in with Sesame Workshop and Elmo and its participation in the US government’s Produce Marketing Association’s eat brighter! campaign to remind families that avocados can be a tasty and nutritious part of kids’ breakfast as well as a nutritious and delicious option in other day parts.

“The breakfast market is a $65 billion industry and is projected to grow in value to $83 billion in the next eight years,” stated Alvaro Luque, president and CEO of Avocados From Mexico.

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