POP Displays

Inevitable Path for POP Displays

Is This The Future For POP? The retail industry is in the early stages of a major transformation. Like other mature industries, the retail industry is characterized by significant overcapacity, increasing price competition, declining margins, […]

Otis Spunkmeyer

Spunkmeyer Promotes Its Expansion Into Retail

Otis Spunkmeyer is launching its first advertising campaign to raise awareness for the snack brand’s expansion into the retail space. “The Otis Spunkmeyer brand has been around a long time and most people know us […]


New Gucci Fragrance Ad Campaign

Sexy sells — especially to Millennials — and so Gucci is refreshing its fragrance master brand Gucci Guilty with steamy new advertising. Starring Jared Leto along with models Julia Hafstrom and Vera Van Erp, the […]


Let Staples Do the Shopping For You

  Staples recently announced a new beta test available on the Staples mobile iOS app. Customers can now send a photo of their child’s back-to-school list via the Staples Easy System on the app and […]

OSI Creative

OSI Creative Opens New York Area POP Facility

OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase displays (POP), consumer product packaging and branded merchandise programs, today announced the opening of a new facility serving the New York area. […]