3D Elements Bring Visual Excitement to Walmart HBC End Caps
Three-dimensional elements and floating shelves create eye-catching differentiation for end cap displays. A few recent observations on the Health & Beauty aisle at Walmart are below.
L’Oreal Air Volume Mascara uses a variety of “lug-on” graphics with product-showcasing floating shelves to elevate this display.
NYX Cosmetics Diamonds & Ice holding spray is a bold traffic-stopper. Bright colors, “in your face” graphics, and dimensional elements make this end cap effective in drawing shoppers into the section.
The Clorox Company ‘s Burt’s Bees deployed a large 3D lip balm stick to add eye-catching depth for their HBC end stand.
Color, shape and product presentation are important in drawing shoppers’ attention to a promotional display. I found these to be excellent examples. What are your thoughts?
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