Mesmerizing Twizzlers Graphics

Repeating, contiguous box graphics can deliver visually interesting case-stack displays. This Walmart Hershey’s Twizzlers display case graphic kicks it up a notch!   A simple, but creative design depicts the Twizzlers product on a diagonal […]


Snacktopia Leads Summer Merchandising

Frito-Lay “Snacktopia” Leads In-Store Summer Merchandising From s’mores to tiki torches, summer merchandising is all across the marketplace, but no one dominates the seasonal space this year like PepsiCo’s Frito-Lay. The Snacktopia – “Bring the […]

Hot Wheels
Will's Walkabout

The Summer of Hot Wheels

For the past month or so, I have been completely amazed at the amount of off-shelf inventory in the marketplace for Mattel, Inc.’s Hot Wheels. Our local Kroger stores are jam-packed with merchandising dump bins […]

Limited Edition Coca-Cola Tic Tac
Will's Walkabout

Limited Edition Coca-Cola Tic Tac

Under the heading “Things You Didn’t Know You Wanted” comes a limited addition Tic Tac flavor: Coca-Cola. Spotted this promotional display at a Publix Super Market on a recent walkabout. The packaging is extremely well […]