Carissa Moore

Venus End Cap Catches Some Waves

Even during periods of pandemic-interrupted supply chains, Walmart continues to deliver department-driving end cap displays in personal care. This Venus Gillette razor display from P&G is a “Wow” execution, and features 4-time World Champion surfer […]

Walmart Displays

Sparse Movie Merchandising Scene

Memorial Day weekend traditionally would have been the blockbuster kickoff of the summer movie season. But many big studio releases, including James Bond, Wonder Woman and a Marvel film, have been postponed. Subsequently, there are […]

Will's Walkabout

Pringles Adds New Flavor

Baconator in one bite anyone? An interesting cross-branding promotional display from Kellogg’s Pringles with fast food chain Wendy’s observed in Publix. Pringles, who boasts at least 34 different flavors, has added a One-Bite Baconator flavor, […]


Mesmerizing Twizzlers Graphics

Repeating, contiguous box graphics can deliver visually interesting case-stack displays. This Walmart Hershey’s Twizzlers display case graphic kicks it up a notch!   A simple, but creative design depicts the Twizzlers product on a diagonal […]


Snacktopia Leads Summer Merchandising

Frito-Lay “Snacktopia” Leads In-Store Summer Merchandising From s’mores to tiki torches, summer merchandising is all across the marketplace, but no one dominates the seasonal space this year like PepsiCo’s Frito-Lay. The Snacktopia – “Bring the […]

Hot Wheels
Will's Walkabout

The Summer of Hot Wheels

For the past month or so, I have been completely amazed at the amount of off-shelf inventory in the marketplace for Mattel, Inc.’s Hot Wheels. Our local Kroger stores are jam-packed with merchandising dump bins […]

Limited Edition Coca-Cola Tic Tac
Will's Walkabout

Limited Edition Coca-Cola Tic Tac

Under the heading “Things You Didn’t Know You Wanted” comes a limited addition Tic Tac flavor: Coca-Cola. Spotted this promotional display at a Publix Super Market on a recent walkabout. The packaging is extremely well […]