The Summer of Hot Wheels

Article Courtesy of Will Phillips

For the past month or so, I have been completely amazed at the amount of off-shelf inventory in the marketplace for Mattel, Inc.’s Hot Wheels.

Hot Wheels

Hot Wheels

Our local Kroger stores are jam-packed with merchandising dump bins containing hundreds of cars, and there is a large assortment of displays in Walmart for these $1 toy cars. Target also has a side-kick display in the toy section.


Hot Wheels

Hot Wheels

Has there been some huge resurgence in popularity for Hot Wheels, which were introduced in 1968? I am certainly surprised by the massive market presence, in grocery retail particularly.


Hot Wheels

Have you seen this in your market, too? Are you or your kids big Hot Wheels fans?



Related Hot Wheels Displays

Hot Wheels Fossil Fury Floor Display

Hot Wheels Vertical Car Display

Hot Wheels Video Racer Shelf Display



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