If it didn’t happen on “The ‘gram,” did it even happen? Working together with Instagram, Pepsi wants to make sure people get out and live their “Best. Summer. Ever.” Pepsi #Summergram will introduce hundreds of customized Augmented Reality filters and digital stickers to help consumers elevate their social media game throughout the summer. With fun summer-themed statements like “Tropic Like It’s Hot,” “Turnt Not Burnt,” “Catching Rays,” and “Call Me On My Shell Phone” appearing with graphic icons and QR codes on Pepsi, Diet Pepsi and Pepsi Zero Sugar bottles, fans can access exclusive Pepsi #Summergram content that will help plus up any summer mood – whether that’s relaxing at the pool, swimming at the lake, BBQing with friends, chilling at the beach and more.
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“We are so excited to work with Instagram and bring some of their newest technology directly to our most loyal consumers. We know our fans love sharing their favorite moments on social media, and the summertime lends itself to so many post-worthy moments and occasions,” said Todd Kaplan, VP of Marketing, Pepsi. “The breadth of our Pepsi #Summergram statements and custom AR filters will ensure that there is something for everyone – no matter what you’re doing this summer – to help people unapologetically enjoy their best summer moments.”
Starting today – two of the most prolific social media personalities – Chrissy Teigen and DJ Khaled – will give fans a peek into their Pepsi #Summergram stories. Fans across the country can also get a head start on…………
Source – PepsiCo