Founded as “Old Hickory Shoe Lace” in 1923, Hickory Brands Inc. has been a 98-year innovative manufacturer in the Fashion, Accessories, Athletic, Military, Technical, and Outdoor Sporting Goods Industries.
Located in the foothills of the Appalachian mountains, the company has partnered with several global brands over the years such as, Puma, Under Armour and Adidas…..just to name a few.
In a tribute to yesteryear, Old Hickory Shoe Lace is still making a presence on-shelf with this vintage POP display. Spotted in an old-timey country store in the mountains of NC, this display and its setting looked like a time capsule. One could easily imagine folks visiting this mercantile to purchase provisions and perhaps a pair of shoe laces.
Back in the day, displays like this one were about durability and functionality , as you can see by the metal structure and the plastic drawers that keep the shoelaces well-organized. Check out this other display we saw on the same store check.
Hickory Brands Inc.