RB and Walgreens have teamed up to showcase some new innovations from leading footcare brand Amope. Considered to be one of their power brands, the Scholl Amope franchise continues to drive excellent growth behind recent breakthrough […]
Mass beauty brands face a problem in drugstore aisles. Every product in the brands’ arsenals are protected by plastic wrap, creating a look-but-don’t-touch experience for shoppers searching for a new lipstick, eyeshadow or foundation. To […]
When Mars began planning for its year-long 75th anniversary celebration for its M&M’s brand this year, it went back in history to find inspiration in what would resonate with consumers and be relevant to activate. […]
A recent study indicated that over the past 20 years, the number of children suffering from allergies has doubled, affecting an estimated 40 percent of children nationwide. Last month, GSK launched a line extension of […]
Since its debut on December 2015, Star Wars – The Force Awakens has been smashing box office records, becoming the highest-grossing installment of the franchise, the highest grossing film in North America, and the third highest grossing […]
Diet Coke recently launched a first-of-its-kind campaign centered around a new HP print technology which uses variable data algorithms to create millions of custom label designs from one piece of art. The campaign, called ‘It’s […]
RB, formerly known as Reckitt Benckiser, is the maker of Air Wick branded products and is a world leader in household, health and personal care. RB recently teamed up with mass retailers to launch four […]
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